Alora Team
Senior Packaging Strategist
Erica has spent 12 years helping D2C and retail brands design packaging that protects products, tells a story, and converts on the shelf. She leads vendor selection and structural audits for scaling brands.
More from Alora Team
How to Choose the Right Custom Packaging Vendor
Unit price is only one line item. Here is how experienced brands evaluate samples, lead times, and long-term fit.
Retail Packaging Requirements for Big-Box Onboarding
Barcode zones, PDQ specs, and why your DTC mailer is not retail-ready without changes.
Cannabis Packaging: Label Panel Planning
How to allocate panel space for warnings, batch data, and brand story without clutter.
Luxury Packaging on a Startup Budget
Nova Jewellery proved you do not need a five-figure tooling bill to feel boutique at unboxing.
Dieline Basics Every Founder Should Know
Panels, bleed, scores, and why your designer's Illustrator file is not production-ready yet.