Journal

Ideas, stories and the craft of great packaging.

Insights from our designers, sustainability leads and the brands we build for. Fresh thinking on packaging, every week.

Avoid Greenwashing on Packaging

From mono-material designs to verified recycled content — what shoppers, retailers, and regulators expect this year.

Priya Nair

Unit price is only one line item. Here is how experienced brands evaluate samples, lead times, and long-term fit.

Plate making, die cutting, QC, and shipping — the steps between 'approved' and 'delivered'.

Typical minimums for mailers, rigid boxes, pouches, and labels — and how to phase growth.

Metallic impact vs tactile depth — often best together on luxury packaging.

CMYK vs Pantone, proof types, and why your screen is lying to you.