Sustainability

How to Avoid Greenwashing on Packaging

Customers reward honesty more than superlatives.

Priya NairSustainability Director Updated Jun 13, 2026 1 min read
ComplianceHow to Avoid Greenwashing on Packaging

Greenwashing invites regulatory scrutiny and social backlash. Precision builds credibility.

Claims to avoid

Generic 'eco-friendly' without material specifics rarely survives legal review.

  • Avoid '100% sustainable' without definition
  • Do not imply compostability without facility context
  • Skip vague 'plastic-free' if films remain

Claims that work

Specify recycled content percentage, certification type, and disposal instructions.

Work with vendors who document

Request mill sheets and map claims to specific panels on your dieline.

Popular custom box styles

Custom mailer boxesDTC & subscription shipping
Rigid gift boxesPremium unboxing moments
Folding cartonsRetail-ready packaging

Frequently Asked Questions

Quick answers from our packaging team.

Yes — share your product dimensions and quantities in our quote form. We respond within four business hours with structure recommendations and MOQ guidance.

Material swatches and structural samples are available. Printed proofs are included before every bulk run.

Written by

Priya Nair

Priya guides brands through FSC® sourcing, recycled content claims, and plastic-free transitions without sacrificing protection or shelf appeal.

Ready to think outside the box? Let's get started!

Tell us about your product and we'll send a custom packaging quote within 24 hours — no commitment, no pressure.

Avoid Greenwashing on Packaging | Alora Journal | Alora Packaging